Blog
Practical writing on finding customers, for the people who have to actually do it.
21 September 2026
Apollo.io alternative: what to compare, and where YouLeadMe fits
Most searches for an Apollo.io alternative come down to price, unused features, or needing company discovery and outreach without a full sales-engagement platform. Here is what to weigh.
Read it18 September 2026
What is a customer acquisition system?
A customer acquisition system is the repeatable loop a company runs to go from deciding who to talk to through to a closed deal. Here are its four parts, and why most teams have a habit instead.
Read it18 September 2026
How do agencies find new clients?
The patterns behind agencies that don't have a feast-or-famine pipeline: new business as an ongoing job, a narrow market, outreach that isn't a pitch deck, and several markets at once.
Read it18 September 2026
Lead generation for IT & software companies: a practical guide
Technical products have a specific lead generation problem: start from the buying trigger rather than the job title, find the companies before the people, and keep the first message short.
Read it18 September 2026
What is lead enrichment?
Lead enrichment is the step between finding a company that might be a fit and actually being able to contact someone there, and it is the step most often skipped.
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